LIDL France

Made in Hand


Guillaume Pellan

Agency: Willy Beamen
Role: Digital Account Director Responsibilities: Production, Creation, Coordination, Project Management, Community Management, Events, PR.

The context

In 2017, to support its sponsorship strategy in Handball with the naming of the elite Handball championship, the LIDL Starligue and the jersey partnership with the French M/F Teams, LIDL has set up a multi-channel communication and activation plan: TV film, press relations and influencers, events for the general public, in-store, social networks, digital and internal communication.

At the same time, a 100% handball digital media brand: ‘Made in Hand’, was launched and developed through a website and social media platforms to cover all the news about handball, its players, clubs and French teams on a daily basis.


From 0 to 130K fans on Facebook, Twitter & Instagram in 6 months

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