Project

Peugeot

Drive To Tennis

Guillaume Pellan

Agency: Willie Beamen
Role: Digital Account Director Responsibilities: Production, Creation, Coordination, Project Management, Community Management, Events, PR.

The context

On the strength of its history with tennis, PEUGEOT wishes to activate its sponsoring partnership with the ATP Tour, Roland-Garros and a panel of professional players on the circuit under contract.

The creation of the “Drive To Tennis” brand platform aims to bring new sensations through tennis and our brand experience to the community. Drive To Tennis is based on current champions and players who will make their mark on the tennis of tomorrow, as Peugeot wishes to be part of the generation of vehicles of the future, illustrated by a new generation of players.

On the occasion of Roland-Garros, Peugeot is launching its new international tennis campaign ‘Next Generation – New sensations’’. To accompany this signature, the French car manufacturer, partner of the Parisian Grand Slam and the ATP World Tour, is staging some of its main ambassadors such as Lucas Pouille, Sascha Zverev, Pablo Carreño-Busta, David Goffin, David Ferrer, Juan Martin Del Potro and Gustavo Kuerten.

Awards

For We Are Tennis Fan Academy by BNP Paribas / Oct 2016 – TOP/COM GRAND PRIX Consumer​

For We Are Tennis Fan Academy / May 2016 – Mixx Awards​

For We Are Tennis Fan Academy / Apr 2016 – Grand Prix du Brand Content 2016​

“We Are Tennis Fan Academy” by BNP Paribas // Apr 2016 Webby Awards 2016​

For We Are Tennis Fan Academy : best use of event honor // Dec 2015 – Cristal Festival 2015​

For We Are Tennis Fan Academy : integrated // Dec 201 – Festival 2015​

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