Project

Renault Sport

Clio R.S. 16

renault-clio-rs

Guillaume Pellan

Agency: We Are Social
Role: Senior Account Manager Responsibilities: Production, Creation, Coordination, Project Management, Community Management, Events, PR.

The context

2016 is a special year for Renault Sport as it celebrates its 40th anniversary and makes its big comeback as a manufacturer in Formula 1. And to mark these events, Renault Sport is unveiling the Clio R.S. 16 at the Monaco Grand Prix. A genuine road racing car, this concept car, a little gem of performance in the colours of the Renault Sports Formula One Team, with the ambition of becoming an object of desire for all fans of the brand and of motor sport.

The idea: What if tomorrow an automobile fan could make the dream of driving a Renault Sport Formula One car come true? It is this ultimate dream that comes to life in a film in the form of a tribute to driving and to all Renault Sport fans that highlights the extreme sensations that can be felt at the wheel of a Clio R.S. 16.

The hero of the film, dreaming of driving a Formula One car, suddenly finds himself at the controls of the Clio R.S.16 and its 250 horsepower under the bonnet. Acceleration, explosiveness and a frantic pace punctuate the driving of the hero, who finally touches his dream and has the sensation of driving a real F1 Renault Sport.

results

1.8M view for the film all Renault Sport platforms combined

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