Samsung France

x Elite Model Book

Guillaume Pellan

Agency: Willie Beamen
Role: Digital Account Director Responsibilities: Production, Creation, Coordination, Project Management, Community Management, Events, PR.

The context

SAMSUNG, world leader in mobile telephony, wanted to bring warmth to a brand that was considered too cold and make it more glamorous by targeting the 15-25 age group. Over 3 years, a partnership was established with Elite Model Look, the competition that helps to identify young Elite models. SAMSUNG is at the centre of the system, supporting the daily life of the trainee models by producing photo and video content.

On the consumer side, in 2017, a digital activation on Twitter called #maphotolookée brought together a dozen illustrators who illustrated for 24 hours the photos sent by the community of the 2 brands using the S Pen of the new Galaxy Note 8.


Category BRAND ENTERTAINMENT & CONTENT – Social experience for the Samsung x Elite Model Look France 2017 campaign // Dec 2017 – Cristal Festival

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